Friday, April 24, 2009

What Networking is and isn't!

The term Networking is used interchangeably; Multilevel Marketing - MLM, Network Marketing. Person to Person Marketing, Referral Marketing and soon Social Media Networking. Networking is considered a part of the Direct Selling Industry. The term Direct Selling relates to the method of distribution, direct from the producer to the consumer. Networking refers to the method of compensation. Compensation is based not only on a persons own sales but on the sales of their “downline” those people who they sponsored into the business.

Networking provides all the advantages of the original franchise concept without the heavy initial investment and employees required of a typical franchise. A Network Marketing company will create a product, do all the administrative record keeping, manufacturing, warehousing, shipping and customer service while the independent distributor only pays a fee to join, usually less than joining Costco, and spends their energy building a wholesale business and an organization of business builders.

A misconception that many seem to have is that Networking is more like a chain letter than a business. Networking, like any business, requires an investment in time and money to make it work. Just like any business you have to select the right company, the right products and you have to treat it like a business.

I believe that the reason social networking incorporating Web 2.0 tools has not worked well for the Networking industry is because women in the age group of 34 – 64 make up the majority of the independent distributors. And in Web 2.0 social networking communities that group makes up less than 10% of those involved. Basically the women who will make it work are not there. Why? Because they are busy raising a family, taking care of the home, working a second job or being a single parent and doing everything. They social network but have not found the time to learn how to integrate Web 2.0 tools into their networking life. But they will and I want to help. Let me help you.

I teach people how to make Money, have Joy and have more Free Time for the things that are important to them. www.tinyurl.com/coq7uu And how to give back. www.tinyurl.com/d5prmb


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